
東妮:
This Trouble Maker Campaign is designed by Hantang Communications Group in China. Condoms are labeled with the portraits of dictators suggesting that “increased condom use could prevent a possible disaster as the birth of Hitler, Hussein, Bush and Chen Shui-bian, etc”. The tagline says it all: “Such tragedy could have been easily avoided”.
In terms of creativity, this is a recycled idea from a Germany ad agency, Grey, in a campaign for safe sex.



The advertisement features historical characters, Hitler, Bin laden and Mao, whom seen as antisocial mass murderers. Chinese government is outrage over the Mao comparison. Although Mao is obviously a clear example of the group, the responsible ad agency has actually sent a letter of apology to the Chinese consulate. Sadly, it implies that Mao is still revered as the father of modern China.


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